Hello! I'm Ace. I have a bachelor degree in media design and am about to embark on my journey towards my masters degree. My specialty is UX design & the interactive web. I love analytic research and solving problems that clients want answered. I strive to deliver the best user centered design through my work. I am experienced with team culture & producing a team with break-through concepts. My previous work involved designing for the world’s best rugby team “The Allblacks", and a company that helps tourists discover new places around the world “" which is backed by industry leaders from Google, Facebook, eBay, Twitter, Wotif and NineMSN who within a year of launching, has grown to over 50,000 users. I am passionate about music, and have used my songwriting for designer empathy, comparing my music with stories to radio with pictures which led my team to win the best music video (2001) on National TV working alongside LOTR’s film crew. My goal is for the end products to be simple, understandable and visually attractive. Always aspiring to think over designer solutions and look for the best one. My approach to design is to provoke talk and stimulate the senses. My motivation comes from simply, making people happy. In my spare time I enjoy a round of golf.

"The people who are crazy enough to think they can change the world are the ones who do" .. Steve Jobs

My Role

I have a winning formula that does away with conventional research methods it makes the process effortless. When there is uncertainty to manage agile, fast paced & complex environments my approach will save time & money. When you benefit from an improved & better way of doing things, you usually stand out in a crowd. Do yourself a favour and have fresh ideas delivered to your door. Connect with your audience and engage your users!


2018 - 2019

Redefining the Allblacks   ..more
Initially, this project was carried out by an agency based in the UK and my team were tasked to redesign something that would capture the culture that drive the Allblacks to be the best. Sports teams & business models from around the globe adopt their ideas & celebrate the 'haka', itched in kiwi culture. While embarking on this journey we discovered that it was essential to understand how mana & legacy shaped the Allblacks performance on & off the field. The maori 'whakapapa' and community work are core values the Allblacks thrive on. They pride themselves not only on winning matches but establishing the mana of team unity and wearing the black jersey because there is so much history there. My team had solved this problem by designing in such a way as to not offend 'iwi' but put emphasis on what the brand truly represents. In my role I produced & managed our team's processes and ensured we were on target with our concepts, ready to present to stakeholders. We exceeded their expectations which resulted in the organisation adopting our concept for the entrance of their new museum "Manakitanga".



UX DESIGN © 2016

Whistlebox is a mobile app that can help manage stress in difficult situations especially with 'road rage'. Dealing with your temper head on is no easy feat and it feels so much of an effort to tame the beast from within. So I've designed an App that will become a new solution to an old problem .. more

Drivers who get behind the wheel of a vehicle, become vulnerable to certain levels of pain. I believe this project will address some issues and provide a solution that can manage stress in ANY environment. Therefore, I propose to design a mobile application called ‘whistlebox’ to help users stay in control of their emotions.




Discover the best places in the world .. more is a new social network, which helps users find great places nearby, which their friends have recommended. Posse is backed by industry leaders from Google, Facebook, eBay, Twitter, Wotif and NineMSN and within under a year of launching, has grown to over 50,000 users. My role was to survey important product feedback, communicated fresh concepts and innovative ideas which have assisted marketing Posse to a community of new users both online and offline, within Auckland. I also contributed a blog ‘A Musician’s Guide to Auckland’, which featured on Posse's website.


Lets Work Together

Ace Lio |