BIO

Hello! I'm Ace. I have a bachelor degree in media design and am about to embark on my journey towards my masters degree. My specialty is UX design & the interactive web. I love analytic research and solving problems that clients want answered. I strive to deliver the best user centered design through my work. I am experienced with team culture & producing a team with break-through concepts. My previous work involved designing for the world’s best rugby team “The Allblacks", and a company that helps tourists discover new places around the world “Posse.com" which is backed by industry leaders from Google, Facebook, eBay, Twitter, Wotif and NineMSN who within a year of launching, has grown to over 50,000 users. I am passionate about music, and have used my songwriting for designer empathy, comparing my music with stories to radio with pictures which led my team to win the best music video (2001) on National TV working alongside LOTR’s film crew. My goal is for the end products to be simple, understandable and visually attractive. Always aspiring to think over designer solutions and look for the best one. My approach to design is to provoke talk and stimulate the senses. My motivation comes from simply, making people happy. In my spare time I enjoy a round of golf.

"The people who are crazy enough to think they can change the world are the ones who do" .. Steve Jobs

My Role

I have a winning formula that does away with conventional research methods it makes the process effortless. When there is uncertainty to manage agile, fast paced & complex environments my approach will save time & money. When you benefit from an improved & better way of doing things, you usually stand out in a crowd. Do yourself a favour and have fresh ideas delivered to your door. Connect with your audience and engage your users!

ALL BLACKS

NEW MUSEUM
2018 - 2019

Redefining the Allblacks .. more
At first, this project was designated for overseas designers. However, the challenge fell on my team to capture the culture that created the Allblacks. Sports teams & business models from around the world adopt their ideas & celebrate the 'haka' emulated by so many people. While embarking on this journey we discovered it was essential to understand how mana & legacy shaped the Allblacks on & off the field. The Maori 'whakapapa' and community work are important values that make the Allblacks one of the most dominant teams in all of sport. They pride themselves as world leaders, rolemodels advocating for team unity and wearing the black jersey that has rich history. My team devised concepts that would not offend 'iwi', being mindful on what truly represents All-Black culture. In my role I produced & managed our team to ensure we were on target with our ideas, ready to present to stakeholders. We exceeded expectations which resulted in the organisation adopting our concepts for the entrance to a new museum "Manakitanga".

WHISTLEBOX

UX DESIGN © 2016

Whistlebox is a mobile app that can help manage stress in difficult situations especially with 'road rage'. Dealing with your temper head on is no easy feat and it feels so much of an effort to tame the beast from within. So I've designed an App that will become a new solution to an old problem .. more

Drivers who get behind the wheel of a vehicle, become vulnerable to certain levels of pain. I believe this project will address some issues and provide a solution that can manage stress in ANY environment. Therefore, I propose to design a mobile application called ‘whistlebox’ to help users stay in control of their emotions.

POSSE.COM

BLOG

Discover the best places in the world .. more
Posse.com is a new social network, which helps users find great places nearby, which their friends have recommended. Posse is backed by industry leaders from Google, Facebook, eBay, Twitter, Wotif and NineMSN and within under a year of launching, has grown to over 50,000 users. My role was to survey important product feedback, communicated fresh concepts and innovative ideas which have assisted marketing Posse to a community of new users both online and offline, within Auckland. I also contributed a blog ‘A Musician’s Guide to Auckland’, which featured on Posse's website.

fou

Music download

I released a compilation music album in 2016 comprised of previous and new releases of my music .. more

I wanted to strike a chord with a simple website that social media users can purchase music from

festival

can u spot x

The “Spot X” Festival was a university group project based on a mystery island where people are given clues to find the event and it’s location

.. more

• Persona • User Journey • Wireframing • Prototype

As one of the collaterals of our campaign, the user journey was such that it defined my role to develop the website

CANINES

Heads or Tails

An interactive project i developed during my second year at Media Design School. My individual research on canines .. more

Raising awareness on being safe around dogs, a hub to learn canine behaviour

PROTOTYPE

CARPET LTD

A modern sample facelift for the company moving into the millenium .. more
A sample revamp I designed using photoshop and Invision - The Digital Product Design platform powering the world’s best user experiences.

cupcakes

El3phant

A redefining moment for El3phant. Based on customer reviews, a dynamic and functional order system was developed .. more
The website is currently in progress, ready for serving 2017. They are a good mix of people, who know their ingredients. Specialists in cupcakes, your taste buds will never be the same.

BIO